Marketing

Courses are taught in French and in English.
 

Master of Science core courses :

  • Reading research papers
  • Qualitative data analysis
  • Experimental methods
  • English for presenting and publishing
  • Library resources

Master of Science specialization courses :

  • Théorie du comportement du consommateur
  • Méthodes qualitatives et quantitatives
  • Analyse d'articles de recherche
  • Marketing quantitatif
  • Marketing qualitatif

MPhil in Management core courses :

  • Epistemology
  • Ph.D. seminar
  • English of presenting and publishing
  • Career development

MPhil in Management specialization courses :

  • Research workshops
  • Reading group
  • Experimental methodologies in social sciences and marketing
  • Statistical analyses for experimental methodologies
  • Data collection & analysis
  • Equations structurelles 2
  • Logiciels d'analyse qualitative
  • Analyse d'articles recherche spécifiques